One of the first things you may be wondering if you're thinking about self-publishing is why some authors take the time to set up a "publishing house," which is really nothing more than themselves.
Why bother with this, you may ask? A number of reasons.
* Added credibility. Your publisher on Goodreads and Amazon won't be listed as CreateSpace or whoever else you use to print your novels. You get to fill a publisher's name in the blank. (With so many big houses having lesser-known imprints these days, most readers probably won't take time to distinguish you from them.)
* You can purchase your own ISBN number. Many companies that want to sell you an ISBN charge a huge mark-up. The process is pretty painless and it's worth it to DIY. Plus, you are not truly the publisher unless you purchase the ISBN yourself.
* When you're setting up accounts with Amazon or Lightning Source, etc., they want a business name. My Amazon user ID (like a stock symbol) is based on my publishing name, not Jessie Harrell. It's my belief that having a publishing name makes the application process for these companies easier.
* When you're ready to put your second, third, fourth, novels out there, you can publish them under a unified banner. Once your "company" has multiple titles, it will be easier to get into the catalogs for Expended Distribution or be considered for purchase by libraries, etc.
* Vanity. If I'm being honest, I like that there's a publisher's name on the spine of my book and on the title page. I endeavored to make my novel as closely resemble a traditionally-published novel as I could, and this just made it one step closer for me.
In case you're curious, my publishing name is Mae Day Publishing (can you tell I thought I'd need rescue?) To do this, I registered my fictitious name with the State and ran an inexpensive ad in the local paper. Blamo. Now I'm a publisher. I even got really cutesy and drew myself a logo -- this is my boss' dog, Mae, the paper-eating pooch who was really the inspiration for the name.
Got any questions? I'm happy to drop by and answer them throughout the day. Writers helping writers -- I'm just paying it forward.
Anyone have any other really compelling reasons to create your own publishing company before you self publish? Please share!